Crossing the Chasm Geoffrey A. Moore

Publikace: Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers. The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. Publikace: Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers.

Podívejte se, kde můžete produkt koupit:

Skladem • 1 varianta54 Kč88 % • 886 recenzíDalší informace

478 Kč

Do obchodu

Skladem • 1 varianta49 Kč97 % • 13 587 recenzíDalší informace

474 Kč

Do obchodu

Skladem • 1 varianta69 Kč100 % • 3 183 recenzíDalší informace

660 Kč

Do obchodu

Skladem • 1 varianta45 Kč99 % • 11 795 recenzíDalší informace

698 Kč

Do obchodu