12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?
The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School...
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?
The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School...
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?
The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to:
MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.
MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.
MOBILIZE YOUR TEAM: Build and align a winning marketing
Podívejte se, kde můžete produkt koupit:
Do týdne • 1 varianta39 Kč95 % • 2 953 recenzíDalší informace
Chybí či je nepravdivý některý důležitý parametr? Uvedené informace jsou pouze orientační, před zakoupením ve vybraném obchodě doporučujeme ověřit, že prodávaný model má klíčové vlastnosti dle vašich požadavků. I když se snažíme o maximální přesnost informací, bohužel nemůžeme zaručit jeho 100% správnost. Ceny produktů jsou uváděny včetně DPH.