1. 1. WINE TOURISM: definitions, evolution
The business of wine tourism: evolution and challenges
Cristina Santini
Abstract: The wine business has evolved over the years;...
1. 1. WINE TOURISM: definitions, evolution
The business of wine tourism: evolution and challenges
Cristina Santini
Abstract: The wine business has evolved over the years;...
The business of wine tourism: evolution and challenges
Cristina Santini
Abstract: The wine business has evolved over the years; wine tourism has evolved, too. New challenges have emerged from the market and the wine tourism as a product has been reshaped in order to meet tourists' demand. Thus, what are the strategies that companies can pursue in wine tourism? This chapter will describe how wineries have changed their approach to tourists and it will highlight pro e cons of emerging business strategies. Data and information will be collected from academic and professional sources. A background literature will be provided in order to motivate research designing in data collection and to offer a theoretical framework for the work.
Transforming wine tourism and
Chybí či je nepravdivý některý důležitý parametr? Uvedené informace jsou pouze orientační, před zakoupením ve vybraném obchodě doporučujeme ověřit, že prodávaný model má klíčové vlastnosti dle vašich požadavků. I když se snažíme o maximální přesnost informací, bohužel nemůžeme zaručit jeho 100% správnost. Ceny produktů jsou uváděny včetně DPH.
