Venture Onward - Gestalten Verlag

The beauty of nostalgia: 1924US aka Christian Watson revives modern brands with analog craftsmanship.

Venture Onward takes us into the world of Watson's creative studio, 1924US. Favoring historical devices and revisiting old styles, the graphic designer, photographer, and illustrator applies his vision to anything from brand and retail design to tattooing and typography.

As Watson's work evolved, it has come to epitomize this new-old aesthetic beyond the digital. The book is an inspiration to slow down and enjoy that which lasts a lifetime.

About the Author 1924US is a branding company whose work brings the past into the present, preserving and resurrecting the handmade, heritage style of the 1900s. Founded in 2009, 1924US has worked for more than 200 companies--from small coffee shops to Fortune 500--and now also runs a general store. It was founded by Christian Watson, an artist, photographer, and designer.

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